Business and Marketing BA (Hons) De Montfort University

Program Description

Overview This course will help you to develop a wide knowledge of the range of business and marketing disciplines, the relationships between them and their application to practice. Through specific modules, you’ll be taught how to determine the impact of organisational, political, social, technological, cultural and ethical factors on the business and marketing environment. You’ll examine and prioritise issues associated with management of business and marketing activities in a range of global business, industry and social contexts which will allow you to understand a wide spectrum of opportunities within both the marketing and business world. This allow you to enhance your knowledge of the methods and techniques that are used to develop evidence-based solutions to contemporary business and marketing challenges. With that knowledge, you’ll be able to critically interpret business intelligence and apply knowledge of enterprise management, brands and markets to propose, justify and implement effective business and marketing solutions. Modules such as the 'Business Ethics and Social Responsibility' will help you develop and apply values, skills, knowledge and behaviours that will enable you to contribute to the development of a just, peaceful and sustainable world.

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