MSc Tourism Marketing Management Bournemouth University

Program Description

On this conversion course you will learn the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning in an increasingly fast-paced, global industry. Why study MSc Tourism Marketing Management at BU? We are the second in the UK for hospitality and tourism management according to the Shanghai Rankings of Academic Subjects 2022 Develop a critical understanding of contemporary issues in marketing, question trends and explore the role of IT and social media in destination management and marketing Examine the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication Choose to complete an optional 30-week work placement to further enhance your employability Benefit from experiencing a new country and culture with the option to study a semester abroad Learn from specialist, internationally recognised academic staff who are actively involved in research and consultancy, ensuring the curriculum is informed by cutting-edge knowledge and practice.

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