Communication, BA William Paterson University

Program Description

The BA in Communication lays the groundwork for crafting messages, understanding audiences, working with modern media technologies, learning key communication theories, honing intercultural skills, and developing critical thinking and creative competencies. Students combine critical thinking and creative skills with writing and audio, visual, and digital communications, enhancing their interpersonal and intercultural competencies and providing a platform for ongoing engagement with today's media-driven world. Students examine the relationship of communication with other humans, with culture, and with society, taking a critical eye to the constant flow of messages that surround us — messages from the news media, other humans (social media and digital communication,) advertising and marketing, governments, and non-profits, and more. To understand contemporary issues in human communication and media, students also develop an understanding of the history of media and the digital landscape and cultural, ethical, and legal considerations for professional practice. The BA in Communication gives students the freedom to explore a variety of communication topics, while teaching the skills necessary to be adept, versatile, and highly employable communicators in an extensive range of careers.

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