BA (Hons) Digital Marketing Richmond American University in London

Program Description

Do you have the ideas and vision to spot market opportunities, predict the next big thing and develop digital marketing strategies which enable brands to capture both attention and market share? Then take the opportunity to study BA Digital Marketing at Richmond. It’s the perfect time to take this programme as digital marketing professionals are needed now more than ever to lead innovative organisations, from start-ups to global corporationsBuild a comprehensive business understanding which puts marketing and digital technology into context within organisations Learn how to leverage digital marketing tools to design and deliver outstanding digital marketing strategies across the campaign lifecycle Examine successful global marketing practices and how they can secure a competitive advantage and success for organisations From concept to product launch, learn how to position and promote products/services with an extensive analysis of the marketplace and how to engage effectively with a target audience Discuss the contemporary debate over marketing ethics, and contrast different ethical approaches to the study of digital marketing

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