Business Administration – Marketing - 2403 Centennial College

Program Description

The Business Administration – Marketing program will help turn you into a skilled marketing professional who manages the link between an organization and its customers using social media, customer knowledge and business strategy. This business program will cover broad-based business topics in addition to detailed marketing training. Marketing-specific areas of study will include: Marketing research Marketing communications (such as advertising and promotion) Digital marketing (such as direct marketing, e-marketing and customer relationship management) Brand planning Courses will use case studies and industry software such as Tableau and Envision. Additionally, lectures, classroom assignments and presentations will help you develop the creative decision-making and persuasive communication skills necessary to become a successful marketing professional. You'll also get the opportunity to participate in nation and province-wide academic contests such as the Ontario Colleges' Marketing and Canadian Marketing Association competitions.

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