Associate Certificate - Marketing Management - Customer Relationship Marketing (Flexible Credential) British Columbia Institute of Technology (BCIT)

Program Description

The Marketing Management - Customer Relationship Marketing Associate Certificate is designed for individuals with degrees or diplomas in non-marketing fields who seek academic credentials and job-relevant skills in marketing. Gain expertise in managing customer relations in this part-time marketing program, applicable even to small businesses. Blended: This program is delivered partly on campus and partly online. Fast-track your career in Customer Relationship Marketing with this special package of courses. You may already have a degree or diploma in non-marketing areas and wish to gain academic credentials and job-related skills in this field. The impact of technology on customer service, as on business, is huge. Technology has made it possible for interaction with customers to be individualized and reduced to one-on-one a mass basis. This has made becoming a global player possible for even the smallest business. It has also radically changed the dynamics of customer service, possibly even more than it has changed most other business disciplines. Customer service is an international phenomenon. It moves across borders and around the world with the greatest of ease. In general it would seem that North America is particularly conscious of customer service, with Europe going through the awakening in this discipline which the Americans went through some years ago. The rest of the world is generally catching up. Please note: Flexible Credential programs are part-time.

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